About Siddio Games
"Premium STEM & Screen-Free Magnetic Puzzles — The Siddio Games Story"
Our Vision
To inspire every child to see the world as a puzzle waiting to be solved—one piece, one discovery, one smile at a time.
Our Mission
We create thoughtfully designed magnetic puzzles that transform everyday moments into learning adventures. Born from an IIT Delhi mom's quest for screen-free play that travels well and stores easily, Siddio makes education stick—on fridges, in minds, and in hearts.
Our Values
- CURIOSITY We believe every "why?" deserves encouragement, not "because I said so."
- QUALITY IIT alumna-engineered design meets mom-tested durability
- REAL-WORLD LEARNING Skills learned through play are skills that stick for life.
- VERSATILITY One puzzle, infinite moments—travel, home, gifts
- SUSTAINABILITY Puzzles that last, not landfill toys
- INCLUSIVITY Designs that reflect India's and world's beautiful diversity. Every child sees themselves in our puzzles—diverse families, cultures, and stories
- PRIDE Every completed puzzle deserves celebration
- JOYFUL MOMENTS Learning should spark smiles, not stress
The Story Behind The Puzzle Indoor Games for Toddlers and Kids
It was 11 PM on a flight from Delhi to Bengaluru. My toddler was restless, my teenager needed distraction, and I was desperately searching the seat pockets for... anything.
That's when it hit me.
As an IIT Delhi alumna and engineer, I'd spent years solving complex problems. But somehow, I couldn't solve this simple one: How do you keep kids engaged without screens, entertained without mess, and learning without them even knowing it?
x Traditional puzzles? Pieces scatter everywhere.
x Digital games? Screen addiction.
x Books? Not interactive enough for active minds.
There had to be a better way.
The “Aha!” Moment — Designing Screen-Free, Travel-Friendly Magnetic STEAM Puzzles
Four months later, after countless prototypes, late-night design sessions, and testing with my own kids (plus a village of nephews, nieces, and friends' children), Siddio was born. Our products are:
· 👶 ✈️🚗 🧲 Magnetic Travel-Friendly Play: A travel toy companion loved by children and parents (no lost pieces at 30,000 feet)
· 🖼️ Fridge Magnet Art Gallery: Loved by children. They love to proudly display on fridge (instant storage + display+ instant decor)
· 🌱 Screen-Free Fun: A screen-free lifesaver (restaurants, waiting rooms, road trips, flights)
· 🧠 Learning Through Play: An educational tool (8 skills developed with every play: Creativity, Imagination, Memory, Logical Thinking, Fine Motor Skills, Visual Perception, Naming Feelings, and especially by toddlers- Identification of the animals, colours, shapes and objects.
Siddio games for smarter kids!
To be ready for the AI filled world, we need to raise intelligent kids. Siddio games is a positive step in that direction.
Meet the Founder
Hi, I'm Natasha Sachdeva—engineer, strategist, mom, and now, puzzle maker and game developer. If you'd told me five years ago that I'd leave a successful corporate career to start a toy company, I would have laughed. But here's the thing about being a parent: it changes what you think is impossible.
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WHY SIDDIO?
Because I believe toys should:
→ Solve problems, not create them
→ Build confidence, not frustration
→ Be designed with the same rigor I learnt at IIT Delhi
→ Make parents' lives easier, not harder
Siddio isn't just about puzzles. It's about those small victories:
- The quiet flight where your child is engaged, not bored
- The fridge covered in their proud accomplishments
- The moment they realize they can do hard things
- The toy that doesn't end up in landfill after three months
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BEYOND THE PUZZLES
When I'm not obsessing over the next magnet strength or puzzle designs, or child development kit, you'll find me:
- Navigating parenthood with two kids who are 9 years apart (yes, it's as chaotic as it sounds)
- Advocating for more women in engineering and entrepreneurship
- Attempting to keep puzzle pieces off the floor (ironic, I know)
- Probably drinking my third coffee of the day
Leadership and Advisory Board
L.N. Sachdeva
Co-founder & Managing Partner
Bringing nearly five decades of experience across banking, merchant banking, and consulting, Mr. L. N. Sachdeva serves as a strategic pillar for Siddio Games. His deep financial acumen and advisory insight guide the brand’s long-term vision, governance, and sustainable growth.
Also, he is hands-on grandparent to 4 grandchildren, ranging from toddler to a pre-teen. He channels their energy gainfully better than anyone I know in the world.
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