About us
"Learning life's big picture, one puzzle at a time"
Our Vision
To inspire every child to see the world as a puzzle waiting to be solved—one piece, one discovery, one smile at a time.
Our Mission
We create thoughtfully designed magnetic puzzles that transform everyday moments into learning adventures. Born from an IIT Delhi mom's quest for screen-free play that travels well and stores easily, Siddio makes education stick—on fridges, in minds, and in hearts.
Our Values
CURIOSITY We believe every "why?" deserves encouragement, not "because I said so."
QUALITY IIT alumna-engineered design meets mom-tested durability
REAL-WORLD LEARNING Skills learned through play are skills that stick for life.
VERSATILITY One puzzle, infinite moments—travel, home, gifts
SUSTAINABILITY Puzzles that last, not landfill toys
INCLUSIVITY Designs that reflect India's and world's beautiful diversity. Every child sees themselves in our puzzles—diverse families, cultures, and stories
PRIDE Every completed puzzle deserves celebration
JOYFUL MOMENTS Learning should spark smiles, not stress
THE STORY BEHIND THE PUZZLES
It was 11 PM on a flight from Delhi to Bengaluru. My toddler was restless, my teenager needed distraction, and I was desperately searching the seat pockets for... anything.
That's when it hit me.
As an IIT Delhi alumna and engineer, I'd spent years solving complex problems. But somehow, I couldn't solve this simple one: How do you keep kids engaged without screens, entertained without mess, and learning without them even knowing it?
x Traditional puzzles? Pieces scatter everywhere.
x Digital games? Screen addiction.
x Books? Not interactive enough for active minds.
There had to be a better way.
THE "AHA!" MOMENT
Four months later, after countless prototypes, late-night design sessions, and testing with my own kids (plus a village of nephews, nieces, and friends' children),
Siddio was born. Our products will be:
→ A travel companion (no lost pieces at 30,000 feet)
→ A fridge art gallery (instant storage + display)
→ A screen-free lifesaver (restaurants, waiting rooms, road trips)
→ An educational tool (8 skills developed with every play)
Meet the CEO
Hi, I'm Natasha Sachdeva—engineer, strategist, mom, and now, puzzle maker. If you'd told me five years ago that I'd leave a successful corporate career to start a toy company, I would have laughed. But here's the thing about being a parent: it changes what you think is possible.
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WHY SIDDIO?
Because I believe toys should:
→ Solve problems, not create them
→ Build confidence, not frustration
→ Be designed with the same rigor I learned at IIT Delhi
→ Make parents' lives easier, not harder
Siddio isn't just about puzzles. It's about those small victories:
- The quiet flight where your child is engaged, not bored
- The fridge covered in their proud accomplishments
- The moment they realize they can do hard things
- The toy that doesn't end up in landfill after three months
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BEYOND THE PUZZLES
When I'm not obsessing over magnet strength or puzzle designs, you'll find me:
- Navigating parenthood with two kids who are 10 years apart (yes, it's as chaotic as it sounds)
- Advocating for more women in engineering and entrepreneurship
- Attempting to keep puzzle pieces off the floor (ironic, I know)
- Probably drinking my third coffee of the day